Wednesday, December 5, 2012

How to use KLOUT to enhance your social media marketing


 
Miriam Slozberg, author of The Secret to High Social Media Rankings How to Get KLOUT






So, Miriam, why did you write this book?

I wrote this ebook because the fact of the matter is, social media is extremely prevalent to the point that is it taking over not just traditional forms of advertising (radio, TV, print) but the first thing people do if they want to find out about you is to look at your social networks and activity.
If you say you are a professional in a particular field but yet there is nothing that you have done online that shows that, no one will take you seriously. The fact of the matter is, what you do online spills onto your offline world. That is how prevalent social media is.

Social media is a huge passion of mine and always has been. It took me a while to learn the proper methods of using it but once I learned, it helped me in so many ways that I wanted to help others as well. So I had written this ebook for partially that purpose but I wanted to also teach others how Klout comes into play, and what it is and the importance of it.


What is Klout?

Klout is a company based out of San Francisco that provides social media analytics to measure someone's influence across major social networks such as Twitter, Facebook, Google Plus and LinkedIn.

Klout measures your network size and more importantly how well others in your network respond to your output. Klout measures your engagement with others and if it is high, you are considered to be influential online.


Why is KLOUT an important tool for social media?

The reason Klout is important is because what you do online spills over to your offline world (I realize I had already said that so you can edit that out if you want) considering that social media is prevalent now and that will continue on. If you are in the marketing, social media, SEO, coaching, writing field or if you are a business owner and professionally working with the public, having a high Klout score is very important. This could be a huge determining factor on whether or not you are given to speaking and guest blogging opportunities.



        Miriam Slozberg, Author
 
If you are seeking a job in any of those fields, a big determining factor as well is your score in conjunction of your past experience. Having a high score can get you extra nice bonuses such as free hotel upgrades, meals, and other great free or discounted products. Not to mention if you are a business owner, in a matter of time, sooner rather than later, potential clients and customers will be looking at your scores (if they are not already) to see how engaging you truly are.

If you are a business owner especially in a field where any kind of marketing is involved and you have a low Klout score, it is an indication that you really are not engaging online which is what a client who wants to hire you is looking for. That alone could get them to search onward for a competitor who may be more active and engaging online.

Visit Miriam's blog for even more info! http://www.miriamslozberg.com


Because social media is so prevalent now, people really need to know how to use social media in a proper way and understand effective methods that will encourage others in their networks to interact with them on a regular basis. I cover the basics of what needs to be done in order to be successful with social media which will increase anyone's Klout score.

Who is KLOUT going to benefit the most?

Anyone can benefit if they have a reason improve their social media online activities but it is essential for anyone in the marketing, SEO, social media (and many social media consultants are not getting this), coaching, writing, web design or any field where the public is dealt with on a professional basis. It is also a must read for business owners. Even if they don't have time to manage their own social media, if they hire a consultant or manager to take care of their social media, they will know what to look for in a good social media manager. I will continue on...

Is this your first book, Miriam?


No this is not my first book. I actually had written two other books in the New Age niche as I am also an astrologer but not practicing so much now since I am really focusing on my social media work. I did not do well selling those books initially anyway because the niche was too narrow and I did not use social media properly to really work it.

However since I learned plenty of tricks with social media along the way I have been more successful. However even though I love anything to do with astrology and spirituality, it is not my passion so much now. Social media is. I am also an owner of a business that provides SEO, social media, blogging services and mobile web design and marketing called Gemini Rising Ltd and that has been around since June 2011. People can connect with me on http://xeeme.com/MiriamSlozberg

Thanks, Miriam!


KLOUT for Marketing: An interview with Miriam Slozberg

Tuesday, December 4, 2012

Tips for Using Video to Promote Yourself

click for more info on the 3-Foot Rule!
 

Top 7 Ways to Use Video to Promote Yourself

 

Authors that self-publish (and even those that go the traditional publishing route) need promotion to sell their books. It’s a fact. Getting that usually requires lots of articles posted on the web, radio shows, tele-seminars, etc. Generally, just a lot of time to “get the word out” and build credibility and exposure  and try to drive traffic to ultimately buy their book.

 

Savvy artists are the same. They need to get their art out to the world. This helps build a following, increase credibility and eventually start getting their art into
the hands of those that collect and appreciate it. Video is a prime promotional vehicle for such a visual medium.

 

Small business owners already know that marketing is important; but are they taking full advantage of the low-cost alternatives available to them? Marketing and promoting with vides helps increase their ability to get the word out about their business, showcase themselves and build an interest in what they offer.

 

Good informational/educational videos are an excellent way to market and promote a business, book or creative endeavor. Since you have the ability to use an interesting format, sound, photos, etc., it takes it from a static web page to visually-enhanced and intriguing promotional opportunity.

 

Video can be used to:

 

-Build credibility: Let your audience know who you are. Include a picture of yourself and start building name recognition.

 

-Use the visual aspect to teach: Showcase yourself teaching how to use your products, record testimonials, showcase results people have gotten using your products, etc. In other words, put a visually-memorable medium in their minds.

 

-Show the world your personality: People buy from people disguised as businesses. You know you prefer to buy from one website vs. another that may have the exact same items. One has an interface you trust, prices you like or just the fact that the owner makes himself available.

 

-Develop a series: Break down tips or steps into a series of video and use them to keep bringing back your audience to get more. If you give everything in one video, you’re forced to come up with new material for each, plus you run the risk of creating a long, boring video (which, unless very well-done, most people won’t take the time to watch.

 

-Keep your videos short and pleasant: A running time of under three minutes is optimal. Most people don’t have the attention span to devote to more, unless they are very interested in your topic. Use soft, pleasant music or narrate the video yourself. Silent videos are dull, so try to use sound of some type.

 

-Use photos and pictures to illustrate your point: If you’re doing a live film video, you’re showing yourself, but also be sure to use props and your products to illustrate a point. Just a talking head in front of a video camera is completely overused and somewhat dull (unless you’re really funny or entertaining, which many of us are not!).

 

-Videos created using slides vs. filmed content can place photos of products, people, etc. in them to make them more interesting. Use animation sparingly. No one wants to be jarred from slide to slide with spinning text and zooming transitions. Choose one slide transition for all slides and only use animation on every other slide or at least choose a few to remain static to give the eye a break.

 

Using video can help your business get the attention it deserves. For more information on building buzz for your business, GET YOUR SPOTLIGHT at http://www.getbookedsolid.com


 

 


4 Tips for Easier Art Marketing


1. Make sure you're speaking to your audience. If you're an abstract artist, don't spin your wheels marketing to those who only love realism or landscapes. Be sure your list is appropriate for your marketing.

2. Buying a list? See tip #1 and then ask questions. Any good list provider should be able to answer them specifically. If not, move on.

3. Are you getting actual buyers or looky-loos? Many list providers will be happy to sell opt-ins and subscribers, but these are not the best type of lists to get. It may cost a little extra, but look for actual buyers and collectors vs. those who just enjoy getting freebies.

4. Spend at least two hours a week doing solid marketing. If you don't you'll find yourself in a dry well and end up wasting time making up time (if that makes sense). Do it consistently and don't give up!

Monday, December 3, 2012

Hot Colors for Decorating in 2013


WETLAND SUNSET
Rose Anderson
 
 
What are the HOT color and decorating trends for 2013?
See the Boston Globe article and more on this topic at: http://www.facetimeart.com/goodies.htmhttp://www.facetimeart.com/goodies.htm

Wednesday, November 21, 2012

Is it Good Art?

Being Difficult

by Carolyn Henderson

Unless we watch ourselves, we gauge the quality of our work, what we choose to paint, and most importantly, how, by what we read in magazines, pick up in workshops, absorb on websites, and internalize, via osmosis, through the "art atmosphere" we inhabit.




At best, this situation results in a lot of artists who have the same loose idea -- promulgated by art establishments, publications, and associations with a vested interest in promoting their own products -- of what constitutes "good art."



Along the at worst spectrum, this situation results in artists unconsciously "painting to the test," so to speak, mimicking or being overly influenced by the art of another, publicly "successful" artist, in order to get into certain shows, be noticed by particular galleries, or be accepted to societies and associations. [...] 

Read the rest of this article at:
http://faso.com/fineartviews/51847/being-difficult

----------------------------------------------
This excerpt appears courtesy of FineArtViews Art Marketing Newsletter by FASO, 
a free email newsletter about art, marketing, inspiration and fine living for artists, 
collectors and galleries (and anyone else who loves art).
For a complimentary subscription, visit: http://www.faso.com/art-marketing-newsletter

Tuesday, November 20, 2012

Working with acrylic mediums (or how to avoid rookie mistakes)

Soft Place to Fall
 
Working with acrylics mediums:
 
When I first started painting, I didn't understand the value of mediums with acrylics. I used water to thin my paints (rookie error) and then I'd returned to find them dried and without any depth or worse, diluted beyond use.

Then I got over my "cheapness" and started to use the matte or gloss mediums to help dilute my paint. I started working with glazes--which I love-- and also gels. I have a newfound appreciation for the abilities I have when working with mediums. It adds depth to my work (I feel).

So...if you're thinking of increasing your abilities and fun-factor in your painting, stock up on some mediums and play with them. You'll find those that suit you and those you can do without.

Wednesday, November 14, 2012

Artists: Are you naming your website properly?



 
Art: How to name your website for search expsoure
Think like a web searcher when adding your site title. 

For example, if you want to book a vacation to Hawaii, do you type in “Tom Kona’s Hawaiian Adventures” or “book trip to Hawaii”? You may never have heard of Tom Kona or his Hawaiian Adventures, but if he’s listed with the title or keywords of “book trip to Hawaii,” you’ll probably find him anyway!  

The same will go for you and your art. Even if you’re relatively unknown, you can get great search results for very specific keyword phrases (Note: keep your keywords at least two or three words long for the most specific results).

The title is the most important. This is what people will see when they find your site listed at Google or Yahoo. It’s the line that will describe your site, so make it good. You only have one or two lines under your heading in the search engines, so it must be descriptive and compelling. This is where your title and description would be listed.

The title tag for any particular web page is noted by the <title> tag and ends with the </title> tag. The text that appears between these two tags is what will appear in the browser in the main display bar at the top. For instance, if this were a website, the .html title code would read
 
<title>Art Marketing Made Easy, Sell More Art, Artist PR</title>
 
Notice that we don’t first list our business name or even that this is a book? The most relevant items are listed (art, marketing, artist, PR, sell).

Sample from amazon book Art Marketing Made Easy!

Promoting Your Art

(Article reprint from http://www.articlecity.com/articles/hobbies/article_2141.shtml)

There are many different ways to make money learning digital photography.

1. Take some of your best photos and submit them to stock photography sites. They will be reviewed and if it’s acceptable, you will get paid anything from $2 every time someone downloads your photo.

2. Take a series of photographs along a theme and make your own screensaver. If the photos are good, they’ll do great on screensaver sites.

 


3. Real estate agents need listing photographs of new homes they’re listing.

4. By positioning yourself as an insurance photographer, you can do it for them.

5. Sporting events such as league games or high school soccer games would often love to have photographers photograph their games.

In fact, there are many other ways to make money learning digital photography if you look around and take it seriously as business.

Hope that you have plenty of profitable ideas in your mind that you can now use to start making money as a digital photographer. Whether you want to do it part-time for extra cash or make it your full-time work, there’s plenty to choose from -

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About The Author
Need to improve your digital photography techniques? Pick up your free digital photography guide for better photos…almost instantly. A camera can only do so much. The quality of a picture still depends on the person taking it. If you're serious about taking good digital pictures, download your free copy of guide .. Click here
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This free report will give you tips on how to take digital pictures like a professional. Get it now. http://www.homebusiness-jc-online.com

Bad movie...Bad book...Bad art

As they say, one man's meat is another man's poison.

This is true of nearly any creative endeavor. For example, sometimes I read vile reviews on things I personally thought were pretty good. You can find this to be true of books (see the amazon reviews for some really critical snippiness--are they accurate?). Or, movie reviewers who give their fifth digit a pump up or down based on their viewpoint and critical eye.

But what about art? Is it more subjective?

I paint mostly contemporary art; abstracts, abstract landscapes, etc. I honestly don't get the need for art to be a "painted photograph." That's my opinion. I prefer color and movement to a painting of a bowl of fruit, dead-on flower or mountainscape.

But many cannot understand abstract art. They say things like "I could do that," or "My kid could paint that." Maybe. Maybe not. I find this is the most subjective of all. You won't find spelling errors and bad endings in art. You won't find bad acting or hideous scripts. You'll just find what you like...or don't.

And in the end, I find that is the most beautiful of all.

Tips for Hanging Art

Problem: Do you have a gorgeous painting that is hung by a wire and for some reason always seems to tilt to one side or the other?

Remedy: Wrap some clear adhesive (you can even use double-sided) around the center of the wire and it should help keep the wire from slipping from side to side! Using double-sided is just extra protection.

Problem: Art hung on a nail is the easiest way to go about displaying work. However I've often had the problem of art shifting and tilting.

Remedy: I take a little double-sided sticky tape (clear) and roll it into a small, flat ball and press it on the back side of the canvas corners, then press the corners lightly into the wall. It's just enough tape to hold it still without worrying about damage to the wall. You can also use a dab of sticky "candle" putty in the same way.



Thursday, November 8, 2012

Creativity and the Rebellious Mind


Researchers on imaginative people have actually regularly demonstrated that creativity is associated with openness to new ideas, risk-taking, as well as being inner-directed. Do these qualities placed innovative individuals at odds with the culture and also individuals around them? The response is in some cases indeed and sometimes no. 

State, as an example, that Justin is an innovative kid that performs below average in class. He might be considered as an inadequate student by instructors as well as parents for mind-wandering  and doing improperly on goal tests. His latent skills as a right - brain thinker might be underappreciated and also undersized. 

Or take into consideration the instance of Amy , a senior high school instructor that works in a constrictive setting. She aspires to attempt brand-new teaching strategies but discovers that her associates are standard in their approach and even hostile to her ideas. What can she do?
 

There is little uncertainty that innovative individuals will definitely struggle in environments that are overly structured and they will certainly feel irritated with jobs that are not tough. This explains why creative kids commonly have trouble in school, their right-brain thoughts wandering while their left-brain instructors are attempting to oblige them to memorize info that these innovative youngsters intuitively considered as irrelevant or insignificant to recognizing the "big picture" in life. 

Points commonly become worse for innovative people when they get in the labor force. If they have not selected their occupation properly they may wind up in a job that is not well fit for their certain abilities and gifts. Sadly, they might locate this out the hard way by being bored and annoyed at work. 

Yet the project itself might not be the issue. It may likewise be the social milieu of the workplace. Every work environment has its very own individuality which organically develops as well as transforms over time. Some workplaces value new ideas and also risk - taking, an atmosphere that will definitely be extremely stimulating for an imaginative, risk-taker. Some other atmospheres are stiff and conventional, which will certainly be annoying and also could lead to conflict and also dissatisfaction.
TEMPEST
 

Social psychologists have actually born in mind that some job groups struggle with group-think, which is the possibility for some teams to feel superior to others as well as to minimize any proof to the contrary. These groups value conformity and withstand new ideas. An inventor will certainly feel isolated as well as refused by co - employees that support this type of setting.
 

These co-workers commonly adopt an unspoken code regarding individuals who are various or attract attention from the group. They send overt and also hidden messages of denial to a creative colleague that recommends new ideas. These signals include overlooking an individual's remarks or supplying perfunctory, hollow appreciation or worse punishments such as threats and also ridicule for proposing ideas that endanger the perceived integrity of the team. 

Many people at work come to be comfortable with their day-to-day schedules and over time they protect these programs as something akin to being spiritual. These kinds of individuals commonly bow to the timeworn expression: "If it ain't broken, do not fix it," but they over administer this mindset and also to them absolutely nothing is ever actually "cracked" and to recommend otherwise is to threaten the convenience of their work schedules. These individuals could react in a venomous manner to creative and risk-taking co-workers that threaten their "pleasure area" by recommending brand-new methods of doing points. 
 

All of this suggests that creative individuals will typically be at odds with individuals around them and frustrated by work settings and also organizational structures that are rigid and also unbending. This is partially due to the reality that innovative people are enticed to uniqueness as well as new ideas and methods of doing points, and also their imaginative minds are typically producing choices to accepted techniques. 

The collected effects of these frustrations at class, work, or whatever the setting, might lead some innovative individuals to embrace a defiant attitude relating to guidelines and also authority. When this takes place the outcome may be irritation as well as problem on all sides where a downward spiral results from interpersonal conflict and disagreement. This disappointment might cause a career change or disciplinary action in the work environment, a regrettable resultant effect of imaginative people not being successfully integrated into the place of work society. 

These adverse signs of rebellion can be avoided only when organizations as well as individuals are warned of the social characteristics that differentiate different personality types from each additional. One means to do so that is well-liked today is for co-workers to take the Myers-Briggs Personality Inventory and to talk about the outcomes with each other. While this examination is not essentially extensive in regards to accepted statistical procedures of dependability or credibility, it offers the higher function of opening the door to talking about interpersonal feedback designs as well as to respect each other for these differences.
 

Place of work range is typically specified in sociological phrases by positioning people in black-and-white categories, for instance sex, race, and age. At the same time, some other vital character and interpersonal distinctions, such as imagination, hardly ever acquire the very same amount of attention. And yet the imagination dimension is just one of the most important since creativity and also risk-taking are vital characteristics for business wellness and survival. 

In order to avoid the traps of blind disobedience as well as open argument, companies should do a much better task of recognizing imaginative staff members as well as in fact nurturing ingenuity and respect for creativity in all their workers. This is not to recommend that typical group practices such as "conceptualizing" are always an excellent way to support imagination. Innovative individuals are commonly various from some other co-workers in many methods that consist of interpersonal differences, internal - directedness, and also job routines. These differences in style and also solution should be addressed in an open as well as comfortable way.

 

Innovative individuals must also be taught to comprehend themselves and also to cherish that they have needs that can only be met in particular methods. They may prosper as musicians, business owners, or in various other occupations that urge openness, risk-taking, as well as eccentricity. This implies that our instructional system should be more receptive to the requirements of imaginative youngsters and also should provide ways for innovative kids to find out that fits their learning types.

 

When class and also place of works are better educated pertaining to imagination and are in a much better position to combine innovative individuals into the society, then people and culture will profit. And also youngsters like Justin will be more likely to hit their complete capacity and also grownups like Amy  will certainly be able to improve their work atmosphere by adding special and also daunting concepts.

Wednesday, November 7, 2012

Abstract, Contemporary or Modern Art?

Buried Treasure
 

 


I have always loved bright colors and movement, like dancing its healing, relaxing fulfilling and challenging as well. The bottom line is the feeling and message that I want to convey through the medium. When I paint, every attempt is to capture the feel of warmth, passion, joy and bliss in none objective or figurative composition. I enjoy experimentation of different media and subjects.

My subject varies based on my emotion and statement but my love for colors is constant. In spite of this, viewers see different forms or figures in my abstract expressions. The good thing about these expressions is the freedom of the viewers to see and appreciate the forms in their mind’s eyes, like face painting in the eye of the viewer. Its also important to mention that “Uli” which is my traditional art style has played a major role in my age long career. The symbols and forms of this art style are reflected in my cubism, abstract images, abstract relief sculpture, seascape, drawing, pastels and watercolor painting.

People see different forms or images in abstract art, the depth of what you actually see when you look at the paintings is partly based on individual exposure and understanding of art forms, color, shapes, line and texture; which are the physical elements that combine to make up the artworks.

A selection of different dark hues, shapes and forms may give various impressions to different minds; light, airy images as mystical; balanced, temperate forms as peaceful. Uli organic forms and shape are symbolical such as colors and forms have meaning in and of themselves. It is a simple truth that you can’t give what you don’t have. I am a believer and my work time is also a meditation time, which can go either way depending on the spiritual consciousness of the creative mind.

To me, my work section is an intimate moment between I, canvas and colors. At this creative moment there is a spiritual impartation from the artist to the Art. Hence the emotional reaction to these elements even if they create no recognizable object for us to hang onto.

I enjoy the inclusion and deletion of space. The handling of space or the

illusion of space is another powerful element in the artist’s mind. If you are drawn into a yard of three-dimensional space stretching beyond the framework of the painting to sculpture, you are not alone. The impression of depth, perspective, airiness, solidity, textures and other spatial relations are created and controlled to achieve a desired goal.

The overall composition or design of my painting or sculpture is created to guide the viewer’s eyes to understanding and appreciation of the images.

I must admit, most of my figurative compositions is a celebration of womanhood, which I am very proud to be part of for they are the seats of wisdom and knowledge.

I pride in the feeling and reactions of my clients and viewers to my creations. I feel blessed in many ways than words can express. The challenge sometimes is getting the composition right, or balancing the elements of color, lines and shapes while maintaining a dynamic tension and massage beneath.

Energy is the life force that is present in all good art. This is not something that is easily defined. The life force of every work I do is the same, but different energy and different statements. It is this peculiar energy that makes my works speak to you, and makes them unique, original and identifiable to me. This energy is created out of experience and self-awareness, materials and tools, but the end is more than the means in the same sense that a musical composition is so much more than a collection of notes.

You are welcome into my world of abstract wall art or modern art, relax and let your eye leisurely wander over the collection of verities of art forms and styles. Let your heart and mind react to my colors, shapes, figures and textures. Come and spoil yourself a little in the illusion of vibrant spaces, the movement of lines and the mood of blissful atmosphere.

Come, come up close and explore the intricacies of brushstrokes, spatula- strokes, paint thickness, textures and compositional details. Enjoy how the parts are woven together to form the whole.

Take your time. My artwork cannot be understood and appreciated in a ten second glance. Allow my art to grow on you, becoming more interesting and more enjoyable to look at as you live with it.

art love by karen

abstract art by k. rishay www.facetimeart.com